This post on the Blogger in Draft blog explains what's available - see Introducing Blogger Stats
I've been looking at my Blogger stats for my different blogs and I'm favourably impressed. It reminds me of a cut down tidied up version of Google Analytics without any of the fuss associated with setting up a Google Analytics account for your blog and inserting the html code in the template
|Geographical spread of visitors to this blog|
- Flexible perspectives: Any of the different tabs can be viewed for different timeframes - now, day, week, month and all time. The latter is distorted due to the start date for the stats widget.
- Overview tab - provides a neat and simple summary of traffic, popular posts, sources of traffic and where in the world it's coming from
- Posts / Pages tab: lists the 10 most popular posts and tells you how many pageviews they have each received. Also indicates page views for individual static page. I particularly like the pageviews for top posts as this gives a different perspective from one which is focused around visitors and the profile is somewhat different.
- Traffic sources tab: This provides the top referring URLs, referring sites and the most popular keywords
- Audience tab: This provides a map of where visitors come from plus analyses pageviews by country, browser and operating system
- no set-up requirements beyond switching to viewing your blog in Blogger in Draft
- nice clean well organised design
- tab access to different perspectives
- very accessible
- identifies the most popular posts by pageviews (across different timeframes)
- provides the right level of information for most people
- no need to leave your blog in order to view the stats.
- not as comprehensive as Google Analytics (but absolutely fine for most people)
- no details for individual visitors (such as you get with Statcounter)
- focuses on pageviews rather than unique visitors hence multiple visits from or page refresh by one person can inflate numbers. Most people measure the popularity of a site by unique visitors as this is more reliable and less susceptible to distortion
- total numbers for the "all time" dimension appears to be affected by when this webware started to be used
This is a very useful addition to Blogger. So much so that I've now made Blogger in draft my defaul view so I can keep an eye on my stats.